Export sales of super premium Beluga vodka at the end of 2021 increased by 104.5%, reaching their highest level ever and exceeding sales in the Russian market for the first time. The brand’s overall performance is +51.4%. This important achievement for Beluga is the result of the group’s strategies of portfolio premiumization and diversification of its operations in global markets.

Significant growth has been observed in most countries. Israel, the leading export market for the group’s flagship brand, posted growth of more than +100% on a high basis, with sales exceeding the 100,000 dekalitre mark. Sales growth more than doubled, +127%, in Poland. The dynamic in the United Kingdom was +231%, in Belgium +147%, in Italy +71%, in Germany +61%, in France +52%, in Australia +36%. Beluga recorded significant growth – +54% – in the United States, an important vodka market, becoming the fastest growing brand in the super premium vodka category in this country. Beluga Gold Line, the key selling position, increased its share of sales in the brand portfolio in the United States to 12%.

Among the most important success factors are the growth of Beluga’s global visibility, the balance between the off-trade and on-trade channels, and the gradual recovery of sales in the duty free channel, as well as the development of the teams. owned by BELUGA GROUP in the main exporting countries.

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Beluga PAO Group published this content on January 24, 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unmodified, on January 24, 2022 09:33:00 UTC.