Ghana: beverage companies must take advantage of AfCFTA to export to other African markets – Okraku-Mantey
The country’s beverage companies must take advantage of the African Continental Free Trade Area (AfCFTA) initiative to export to other African markets, said Deputy Minister of Tourism, Arts and Culture, Mark Okraku-Mantey.
He said that with the implementation of the AfCFTA, the country’s beverage producers need to look beyond the Ghanaian market and explore other African markets.
Mr Mantey, who was speaking at the launch of the 6th edition of the Ghana Beverage Awards (GBA) in Accra yesterday, said the AfCFTA has created a huge market for Ghanaian businesses to explore, saying that “businesses in drinks should be aware that they are currently selling to Africa and not just Ghana. “
GBA 2021, which has the theme: “Inspiring Excellence in Ghana’s Beverage Industry”, would be held in March next year.
Mr. Okraku-Mantey said the beverage industry has greatly contributed to the development of the country through taxation and job creation, adding that the industry has also supported tourism, arts and culture. and helped find talent in the music industry.
He said the government would continue to support the sector to thrive, and commended the Global Media Alliance (GMA) for launching the ACS to reward excellence in the beverage industry.
Deputy Minister of Trade and Industry Michael Okyere Baafi praised GMA for introducing GBA to promote the local beverage industry.
He said the introduction of the beverage industry tour to assess available facilities and best practices in the local beverage manufacturing space was commendable.
Baafi said the government is committed to supporting small and medium-sized enterprises (SMEs), especially those in the beverage industry.
“Collaboration with the food and drink industry is necessary so that job creation opportunities can absorb our growing population,”
GMA CEO Ernest Boateng said the GBA was introduced in 2016 to reward and spotlight the local beverage industry to promote local and foreign drinks.
“The Ghana Beverage Awards are a prestigious awards program aimed at recognizing excellence in Ghana’s beverage industry each year,” he said.
Mr Boateng said that over the past five years, GBA has remained the point of reference for identifying beverage companies in contact with their markets and contributing significantly to the Ghanaian economy.
The CEO of GMA said that the awards that started with 10 categories currently number 18, adding that “We will continue to welcome and recognize feedback from our stakeholders, especially consumers who were instrumental in the phase. appointment “.
Mr Boateng said that the award includes 18 categories and mentioned some of them as International Spirit of the Year, International Beer of the Year, New Drink of the Year, CSR Company of the Year, Company of Make of the Year, Bitters of the Year, Energy Drink of the Year and Water of the Year.
He said nominations would be open to beverage companies in February 2022, to submit their nominations, after which polls would be open for two weeks in March for the public to vote for the ultimate award of the year, which is the product. of the year.
Mr. Akwasi Agyemang, Managing Director of Ghana Tourism Authority, congratulated GMA on the awards.