In the midst of a pandemic, Lendmark Financial raises more than $ 600,000 to fight childhood cancer
ATLANTA – (COMMERCIAL THREAD) –Financial services, a leading provider of household and consumer credit solutions, today announced that the company has raised more than $ 615,000 for its fifth Climb to CURE fundraising and awareness campaign. The money raised will go directly to CURE Childhood Cancer, a non-profit organization dedicated to funding targeted pediatric cancer research while supporting patients and their families.
The 2020 Climb to CURE campaign, totaling $ 617,195, brings Lendmark Financial’s five-year fundraising total for CURE to $ 2,460,195.
Lendmark Financial executives, employees, partners, sponsors and friends began fundraising in July and ended their collective efforts in September, which is Pediatric Cancer Awareness Month. While many donations came from individual employees through Lendmark’s Climb to CURE fundraising website, employees also held coffee sales, softball tournaments, t-shirt sales, bingo nights and more. organized food trucks to raise funds.
“Childhood cancer affects so many families in our country and in the communities we serve, ”said Bobby Aiken, CEO of Lendmark Financial Services. “Once again, our employees demonstrated their passion and commitment, far exceeding our initial goal of $ 400,000. The COVID-19 pandemic has presented additional challenges this year, so I’m especially grateful for the commitment and fundraising creativity shown by everyone involved. ”
In previous years, the ‘climb’ part of Lendmark Climb to CURE was a face-to-face event of over 200 employees where employees ran or walked around a stadium track or climbed the stadium stairs, representative of the challenges faced. face children and adolescents battling cancer. In 2020, with COVID-19 requiring social distancing measures, Lendmark adapted and instead ended the campaign with a seven-day virtual step competition, in which Lendmark employees across the country laced their tennis shoes for walking 13,186,408 steps, totaling over 6,500 miles.
“The health crisis and economic uncertainty have created a very hostile fundraising environment, putting enormous pressure on the nonprofit sector – including CURE – however, childhood cancer has not stopped, neither have we. We depend on our support to allow us to continue to help these children. Lendmark is by far our biggest supporter, having raised almost $ 2.5 million in just 5 years. It was only with their help that we were able to invest over $ 4.3 million in pediatric cancer research each year and support families battling the disease, ”said Kristin Connor, CEO of PRIEST. “With every dollar raised and donated, CURE’s impact grows, bringing us one step closer to childhood cancer.
Over the past three years, Lendmark has lifted at least a third of CURE’s commitment to advancing precision medicine, the most innovative form of treatment for children with cancer in decades.
According to the National Cancer Institute, nearly 17,000 children and adolescents in the United States are diagnosed with cancer each year. PRIEST precision medicine The initiative focuses on providing individualized therapies and ultimately a safe and effective cure for all children diagnosed.
CURE also offers support for families of children diagnosed with cancer.
For the context, $ 50,000 provides emergency financial assistance to 20 to 30 families, ensuring housing and food stability; $ 25,000 for 250 counseling sessions for patients, their parents and siblings; $ 10,000 enables 20 bereaved families to attend CURE’s Hope and Healing Weekend; and $ 500 feeds nearly 100 hospitalized children and their families.
To donate to CURE, visit https://curechildhoodcancer.org.
About Lendmark Financial Services
Lendmark Financial Services provides credit and lending solutions to individuals and households. Founded in 1996, Lendmark strives to be the lender, employer and partner of choice in protecting household wealth, providing stability and helping consumers cope with planned and unforeseen life events through to affordable loan offers. Today, Lendmark operates nearly 360 branches in 19 states across the country, providing personalized services to customers and business partners with every transaction. Lendmark is headquartered in Lawrenceville, Georgia. For more information visit www.lendmark.info.
About CURE Childhood Cancer
Founded in 1975 in Atlanta, Georgia, CURE Childhood Cancer is dedicated to the fight against childhood cancer by funding targeted research while supporting patients and their families. With cancer being the second leading cause of death in children, CURE spends more than $ 4.3 million per year on specific research projects aimed at curing cancers that affect children. Through innovative programming, CURE Childhood Cancer also provides crisis support to patients and their families, addressing their most critical and urgent needs. For more information visit www.curechildhoodcancer.org.